The Ventour Projects oversaw all retail operations to open Villa Moda in Bahrain in June 2008. The project consisted of several luxury fashion stand-alone stores within the mall and one Villa Moda multibrand luxury fashion store founded by Sheikh Majed, one of the driving forces behind fashion in the Middle East. For the interior design of Villa Moda, Marcel Wanders found inspiration in the traditional souk, creating a melting pot of cultures full of surprising details. This project consisted of everything from coordinating logistics, to working with the mall contractors, liaising with the partnering brands, CRM initiatives, staff recruitment and training.